上周，一家大型家電賣場推出了以舊換新活動，聲稱只要顧客提前預(yù)約登記，家電賣場工作人員就會上門 回收 舊家電并給予相關(guān)憑證。消費者憑此憑證到實體店掃碼購買新家電，即可領(lǐng)取400元的門店補貼，外加150元的其他補貼，共計550元。 這樣一則促銷的好消息，本應(yīng)得到顧客的歡迎，但實際效果卻并不盡如人意。記者在現(xiàn)場發(fā)現(xiàn)，很多家電品牌的促銷員并不知道有此項活動，前來預(yù)約登記的顧客更是寥寥無幾。記者了解到，市場反應(yīng)冷淡的原因主要有兩方面：一是家電賣場提前設(shè)定了以舊換新的品牌，其他品牌的家電產(chǎn)品不在此列。二是顧客拿以舊換新補貼憑證購買新家電時，遭遇定價高門檻，其中購買 空調(diào) 單臺需要4000元以上，購買 洗衣機 、彩電、 冰箱 單臺要達(dá)到3000元以上。 目前，舊家電回收正規(guī)渠道難覓，個體戶回收依然唱主角，但回收價格偏低， 電視機 每臺50元，洗衣機每臺50元， 電冰箱 每臺80元，空調(diào)每臺50—100元， 電熱水器 、 抽油煙機 等產(chǎn)品則一概不收。為此，很多市民希望有正規(guī)渠道回收舊家電。但由于舊家電回收人力成本、運輸成本高，無害化拆解成本高等眾多原因，讓一些正規(guī)企業(yè)知難而退，而一些個體戶卻通過非環(huán)保拆解方式牟利。
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賣場以舊換新遇冷 家電回收個體唱主角
Source： Time：2017-06-22 10:32:00 views：
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