9月13日消息，在“未來 電視 已來——OLED巔峰盛會”上，中國電子視像行業協會常務副會長白為民指出，OLED技術的出現對彩電行業的發展有著非常重大的意義，促使彩電行業從傳統的價格戰、促銷戰，向高端化、精品化轉型升級。 隨著OLED面板技術的不斷成熟、新產品品類不斷豐富、生產 OLED電視 的整機廠商越來越多，O LED電視 已經開始實現全面主流化。據了解，中國采用OLED的電視品牌正在逐步增加。除了已有的創維、康佳、長虹、LG電子等，2017年還有索尼和飛利浦推出了OLED電視，未來推出OLED電視的品牌廠商將持續增多。 LG Display TV事業部副社長黃龍起表示，在北美、歐洲等全球主要電視市場上，OLED電視已經開始引領高端市場。今年二季度，高端市場上 65英寸 3000美元以上電視的市場占有率分別是北美68%、歐洲55%，而在55英寸2000美元以上的市場中，OLED電視在北美占比達到62%，在歐洲更是高達75%。 “中國是全世界最大的電視市場，隨著收入水平的不斷提高，中產階級人群呈逐步擴大趨勢。此外，中國市場對新產品及新技術的理解度和接受度較高，對OLED這種創新產品的關注度和需求度預計也會比較高，OLED電視市場前景廣闊。”黃龍起說。
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OLED加速搶占高端彩電市場 眾廠商競相入局
Source： Time：2017-09-26 15:33:00 views：
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