前不久，夏普以海信在北美地區低價售賣 夏普電視 產品，損害了夏普品牌在海外的形象為由對海信集團提起訴訟，夏普對海信集團索賠1億美元，同時要求收回在北美地區的品牌使用權。但是時間剛剛過去幾日，此事發生了巨大轉折。據了解近日針對北美市場品牌使用權問題，夏普已經撤回了對海信的訴訟，雙方握手言和。 據了解，夏普在提交訴訟之前，認為對海信的起訴有把握獲勝。他們試圖通過法律途徑，收回關于夏普在北美地區的品牌使用權。但是當夏普起訴海信之后，未料想海信準備所有的資料之充分，似乎超出夏普的想像。同時也有業內人士表示，夏普在非常短的時間里起訴又撤訴，非常不符合常理，直呼看不懂。 據悉，海信在收購夏普北美地區品牌使用權之后，在北美地區的品牌方面、渠道、營銷等方面做了大量投入。因此，得知夏普起訴后，海信正式告知夏普尊重法律合同，繼續履行協議。不管怎樣，目前此事以雙方握手言和的方式了結，既有利于雙方的利益，從長遠看來，也有利于 電視 市場的平穩發展。
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夏普撤訴海信 雙方重新修好或為更好出路
Source： Time：2017-06-22 10:32:00 views：
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